Design has been part of my life long before it became my career — from DIY projects in my early teens to formal training in vocational design classes. Today I work as a Visual Designer combining aesthetics with strategy to help brands communicate with intention. I work to understand a brand's goals and audience first, then build visual systems — identities, packaging, print, editorial, and web — that connect on both a visual and strategic level. 

My background in visual styling and merchandising gives me skills and experiences most graphic designers don't have. I understand not just how a brand looks on a screen, but how it feels when someone encounters it in a room, and how a brand identity carries through a physical space. 

Outside of client work you'll find me sketching, sewing, and designing my own clothes — driven by a deep love for the way clothing communicates identity. I'm also a strong advocate for sustainability, and much of my personal fashion work centers on recycling and reimagining existing materials into something new rather than contributing to waste.

Open to freelance and collaborative projects — lizviriandesign@gmail.com